ABOUT
The Art Server Project buys ad space through advertising display networks and serves images of art instead of typical advertisements on the websites people visit every day. We think it’s a novel and disruptive way of exposing more people to art and we continue to experiment with ways to push the model.
There are three aspects of our vision to use advertising technology to spread art across the the web:
- Social Good: We can leverage the low cost of reaching regions with less access to art through traditional channels such as physical galleries and museums.
- Art Metrics: All the impressions served through the program are recorded (anonymously) and can be analyzed to better understand how people engage with art online.
- Experimentation with New Formats: The ads we serve do not need to be limited to static images. Tools like Google Web Designer allow for interactive pieces to be created that can be served through ad networks. This means the possibility of branching out beyond simply bringing traditional works online, but creating original pieces, designed specifically for this new format.
We’re still figuring out our approach to funding. We think we’ve got a powerful story: a gift of only one US dollar would help us serve over 1,600 images of art to folks around the world! In the future we’d like to be able to even further demonstrate the direct and quantifiable impact those contributions are having. The ad business is all about metrics so the infrastructure we’re working with has already been built to quantify exactly how a donation translates into the art being displayed to people across the world. We could even let people choose what to art to promote and who they would like to see it.
We are also considering the best ways of selecting and displaying the art we serve. See some examples of what we currently serve below:
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