Art websites are great, but like physical spaces such as museums and galleries, people need to proactively find and visit these sites to interact with the art they contain. We’re doing something different, creating the opportunity for people to be exposed to art directly on the websites they already visit every day.

To achieve this we leverage the same sophisticated ad networks the advertising industry has been using for years to push commercial messages out to billions of people on the web. It’s an inexpensive way to reach a very broad audience. At the Art Server Project we piggyback on this infrastructure to not only disseminate art more widely and democratically than ever before, but to gain insights into peoples’ interaction with art online through the data that becomes available through these networks.

We can even target who sees the art we’re sharing. For instance, we have focused much of the art we serve on regions and demographics that have less access to the arts through physical museums and other traditional channels. And this is just one of things that excites us as we continue to experiment in this new medium.